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Business & Investing

Released: 2012-09-18

Rocket Branding: How to Launch a Rocket Brand and 20 Real World Success Stories by Ian Miller


Rocket Branding is a philosophy and proprietary process that forces accelerated boom from companies and brands. Rocket branding was created by Ian Miller an expert brand and trade strategist who spent 35 years working on 4 continents and over four hundred top product, service and corporate manufacturers representing most classes, geographies and advertising and marketing challenge (B2C, B2B and B2E). Both his management in the a success introduction and international launch of the NutraSweet brand and work with firms like P&G, American Categorical, Qantas, Coca Cola, J&J, Monsanto, Hewlett Packard, Harley Davidson, Pfizer, New Stability, Absolute Best Purchase, J Walter Thompson, Ogilvy and Mather have taught him how to get to the real issues fast and get big fresh, thinking working speedy available to buy. Ian has launched or managed a brand in each market spherical the world (together with Outdated spice, Celebrex and three of the top four world sweetener manufacturers) and his obsession for increase has enabled him to lend a hand construct 5, 1 billion greenback brands, six, 500 million greenback brands and many, many others from begin up through maturity. This new e-book tells the story of how Rocket Branding was once developed, outlines the three ideas and 6 questions it was once built on and small print over 23 real world cases of how the Rocket Branding considering and course of has helped create fast growing results and lasting successes. You’ll see tales about product manufacturers like NutraSweet, Previous Spice, Celebrex, V8, Kibbles n Bits, Snausages, Splenda and brand tales for firms and companies like Harley Davidson, J&J, P&G, Monsanto and Coca Cola plus just a few rocketing newcomers. Rocket Branding helps corporations grow their companies and brands fast through answering the six key questions. This sets up the expansion strategy and plan. Then, thru perception and expertise the e book works during the launch plan, introduction and boom management coaching. In a subject of weeks the technique and plan is ready and the ingenious work and management tutoring will happen. The Rocket Branding process is deliberately fast so that good fresh pondering may also be developed and employed on your marketplace as quickly as possible. At the coronary heart of the method is the point of interest on accelerating acceptance and using the action needed by the key industry ambitions to gasoline the rocket increase plan. It really works for all brands new and previous, for B2C products or services, B2B company plans, firms, all geographies, channels and media (traditional and digital) and, is of worth to any person from novice to C degree who is responsible for their model’s growth and success. Please be at liberty to buy the book and call us to talk about how we mean you can grow fast. Some reactions to accelerated boom with Rocket Branding “In lower than a two months we went from 14 opinions, 6 model messages and near chaos to 1 plan, 1 message and a heck of a possibility to grow’’ —Michelle Priefer, Caremark “With Rocket Branding, a fourteen month decline in our major brand was once became a sustained increase duration while other four manufacturers in our division created stunning new marketing plans that got double the original funding strengthen”—Jose Morrero, ConAgra “now We have the right message, right tonality and enormous self assurance in our model’s future” —Craig Rogers, The Submit and Courier “Rocket Branding introduced us an immense perception after which gave it wings”—Margo Whale, Hewlett-Packard “The method forced us to marry brand technique with business targets and gave us the frame work to create the best, unified strategy in every international region”—Michael Cunnington, Searle/Pfizer

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eBook Important points

Author: Ian Miller Writer: Networdling Binding: Paperback Language: English Pages: 200


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