Books > Hot New Releases > Business & Investing






Price: $29.94 ($50.00)

(as of 2012-10-06 22:06:50 PST)

You save $20.06 (40%)

Usually ships in 24 hours

Business & Investing

Released: 2012-10-01

Buying Choices

23 new from $29.94
2 used from $31.46

(as of 2012-10-06 22:06:50 PST)








Goodvertising: Creative Advertising That Cares by Thomas Kolster

Description

Notion-provoking and progressive: accountable promoting by means of manufacturers and charities global, including Volkswagen, FIAT, Unilever, UNESCO, Greenpeace, Michelin, HP, and American Categorical

Can advertising be a pressure for excellent? How can a model use promotion to earn the trust of an audience? Demonstrating a model’s company judgment of right and wrong or making audiences aware about its charitable or philanthropic actions is among the nice ingenious challenges an promotion agency will also be given. Here is a collection of exceptional and effective campaigns that communicate the socially accountable nature of top manufacturers, products, and public firms as of late. Deftly equipped into ten chapters—Transparency, Connection, Simplicity, Collaboration, Passion, Creativity, Contagiousness, Generosity, Insight, and Full Commitment—it both inspires through nice work and explains the principles involved. Over ninety campaigns in a full array of media channels are featured, and every is accompanied by an in depth commentary on the work. Together with interviews and insights from top advertising strategists, the e-book offers a complete overview for professional merchandising creatives, brand strategists, or someone who works with a brand that values actuality, trust, and responsibility. four hundred shade illustrations

Take a look at All Offers Add to Wish Listing Purchaser Critiques Alternate-In checkList

Book Small print

Writer: Thomas Kolster Publisher: Thames & Hudson Binding: Hardcover Language: English Pages: 256

Similar Books

Who Cares Wins: Why just right trade is better industry (Financial Occasions Sequence)


Comments




Become a fan of Your #1 Source for Kindle eBooks from the Amazon Kindle Store! on Facebook for the inside scoop on latest and most exclusive books.